If you did not know, the market to find the right skills and experience to fill your roles, is driven by the candidate. With more than 95% of the UK, who is able to work, being actually in work, employers need to work harder than previously to attract those vital skills. Thinking like a candidate is key in developing strategies to attract those skills and prevent them going to your competitors instead. Simply put, if you were fishing you would choose the best bait and the world of recruitment is no different!